PRIVACY POLICY

Last updated: 2 marzo 2025

1. INTRODUCTION

Welcome to the Privacy Policy of Flora & Elica Apartments / www.floraelica.com ("we", "our" or "Company"). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we take care of your personal data when you visit our website and will inform you about your privacy rights and how the law protects you.

2. IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this privacy policy

This privacy policy aims to provide you with information on how Flora & Elica Apartments / www.floraelica.com collects and processes your personal data through the use of the website, including data you may provide through the site when you register, fill in the information form, subscribe to our newsletter, purchase a product or service, or participate in a contest.

This website is not intended for minors and we do not knowingly collect data relating to minors.

It is important that you read this privacy policy together with any other privacy notice or fair processing notice that we may provide on specific occasions when we are collecting or processing personal data about you, so that you are fully aware of how and why we are using your data.

Data Controller

Salvatore Melillo – Tax Code: MLLSVT67T22B860U – Born in: Casagiove (CE) on 12/22/1967 – Resident in Florence at Viale Giovanni Milton, 65 – 50129 – Email: info@floraelica.com – Tel: +39 366 68 202 96 – is the data controller and is responsible for your personal data.

Our contact details are:

• Flora & Elica Apartments di Salvatore Melillo
• Viale Giovanni Milton, 65 – 50129 Firenze (FI)
• Email: info@floraelica.com
• Tel: +39 366 68 202 96

3. THE DATA WE COLLECT ABOUT YOU

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you, which we have grouped as follows:

• Identity Data: include first name, last name, username or similar identifier, marital status, title, date of birth and gender.
• Contact Data: include billing address, delivery address, email address and telephone numbers.
• Financial Datainclude payment card and bank account details.
• Transaction Data: include details about payments to and from you and other details of products and services you have purchased from us.
• Technical Data: include Internet Protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technologies on the devices you use to access this website.
• Profile Data: include your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
• Usage Data: include information about how you use our website, products and services.
• Marketing and Communications Data: include your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity.

Cookie

We use cookies and similar tracking technologies to track activity on our site and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some parts of our site.

4. HOW WE COLLECT YOUR PERSONAL DATA

We use different methods to collect data from and about you, including:

• Direct interactions: You may give us your identity, contact and financial data by filling in forms or by corresponding with us by mail, phone, email or otherwise.
• Automated technologies or interactions: As you interact with our site, we may automatically collect technical data about your device, browsing actions and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
• Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources, such as analytics providers, advertising service providers, research providers, as well as from publicly available sources.

5. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• When we need to perform the contract we are about to enter into or have entered into with you.
• When it is necessary for our legitimate interests (or those of third parties) and your interests and fundamental rights do not override those interests.
• When we need to comply with a legal or regulatory obligation.
• With your consent.

Purposes for which we will use your personal data

We have set out below a description of all the ways we plan to use your personal data and the legal bases we rely on to do so:

• To register you as a new customer
• To process and deliver your order
• To manage payments, fees, and charges
• To manage our relationship with you
• To administer and protect our business and this website
• To deliver relevant content and advertisements to you
• To use data analytics to improve our website, products/services, marketing, customer relationships and experiences
• To provide you with suggestions and recommendations about products, services or other offers that may be of interest to you

Marketing

We are committed to giving you choices regarding certain uses of personal data, particularly with regard to marketing and advertising.

You may receive marketing communications from us if you have requested information from us, purchased goods or services from us, provided us with your details when you entered a competition or registered for a promotion, and, in each case, you have not opted out of receiving such marketing.

Opt-out

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

6. DISCLOSURE OF YOUR PERSONAL DATA

We may share your personal data with the parties indicated below for the purposes set out in the table in point 5 above:

• Service providers who provide IT and system administration services.
• Professional advisers including lawyers, bankers, auditors and insurers.
• Tax authorities, regulatory authorities and other authorities.
• Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets.

We require all third parties to respect the security of your personal data and to treat it according to the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specific purposes and in accordance with our instructions.

7. INTERNATIONAL TRANSFERS

We share your personal data within our group of companies. This might involve transferring your data outside the European Economic Area (EEA).

We ensure that your personal data is protected by only transferring your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission, or where we have put in place appropriate transfer mechanisms to ensure that your personal data is protected.

8. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know.

9. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

10. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including:

• Request for access to your personal data
• Request for correction of your personal data
• Request for deletion of your personal data
• Objection to the processing of your personal data
• Request for limitation of the processing of your personal data
• Request for transfer of your personal data
• Right to withdraw consent

If you wish to exercise any of the rights mentioned above, please contact us.

11. CHANGES TO THIS PRIVACY POLICY

We may update our privacy policy from time to time. We will inform you of any changes by publishing the new privacy policy on this page.

We recommend that you periodically review this privacy policy for any changes. Changes to this privacy policy are effective when published on this page.

12. CONTACT US

If you have questions about this privacy policy, you can contact us:

• By email: info@floraelica.com
• By post: Viale Giovanni Milton, 65 – 50129 – Firenze (FI)